Any customer can have a car painted any color that he wants so long as it is black.

On the Ford Model T.

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Ford, Henry and Samuel Crowther. My Life and Work. Doubleday, 1922, ch. 4.

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Illustrated Quote

A quote by Henry Ford about consumer choice: “Any customer can have a car painted any color that he wants so long…”

A quote by Henry Ford about consumer choice: “Any customer can have a car painted any color that he wants so long…”

A quote by Henry Ford about consumer choice: “Any customer can have a car painted any color that he wants so long…”