The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

Confessions of an Advertising Man

More information about this quote

Topic

Author

Source

Medium

Language

Time

Occupation

From

Authentication Score 1

More information on Authentication Score coming soon.

Citation

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

Citation text copied to clipboard.

Illustrated Quote

A quote by David Ogilvy about advertising and marketing: “The consumer isn't a moron; she is your wife. You insult…”

A quote by David Ogilvy about advertising and marketing: “The consumer isn't a moron; she is your wife. You insult…”

A quote by David Ogilvy about advertising and marketing: “The consumer isn't a moron; she is your wife. You insult…”