David Ogilvy

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It is the professional duty of the advertising agent to conceal his artifice. When Aeschines spoke, they said. "How well he speaks." But when Demosthenes spoke, they said. "Let us march against Philip."

Confessions of an Advertising Man

Confessions of an Advertising Man Confessions of an Advertising Man

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Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

Confessions of an Advertising Man

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Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

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